Official Merchandiser of Sri Lanka's Largest Engineering Exhibition
From designing three stunning T shirt variations in two fabric compositions to manufacturing over 4000 units of merchandise that sold out over the three days of the exhibition!
4000 + Units
Over 4000 units sold throughout the exhibition of the product
2 Materials
Single Jersey and Wetlook variations to appeal to the market.
5 Variations
5 variations with classic university style, streetwear inspired and more
The Challenge
The challenge was to design and produce T shirts for Sri Lanka’s Largest Engineering Exhibition, Exmo 2023. The organizing committee approached Kolombo with the intention of selling their merchandise to the attendees. They wanted something elegant, yet appealing to all crowds that would attend the exhibition. The designers took this to heart and started the project.
Research
Discovery Phase
The discovery research suggested that the university students are accustomed to a certain type of apparel in their day to day university life. This is the Wetlook sublimation printed T shirt. The other major sector of potential customers were the casual wearers of apparel. Both of these consumer groups must be addressed.
Potential customer groups breakdown
Solution
Product Design
Two main design ideas were sketched out in the initial phase. The first three designs were a pattern based sublimation printed T shirt that focused on Exmo Branding, designed in collaboration with the EXMO organizing committee. The second two were Single Jersey solutions that explored the Graphic T shirt style inspired by Streetwear designs, designed by Kolombo Designers. Checkout the T shirt designs below.
Results
What we do, we do right!
The solution was designed and produced to perfection, and T shirts were sold out throughout the Exhibition days, offering a proper fund raise for the organizers.
Merch in the wild!
Let’s create something great!
Ready to jazz up your company merch? Let’s talk
Ventures
Carewear by Kolombo – Scrubs and workwear
Contact
+94 75 7199073 – Mino
+94 75 1199889 – Ridma
admin@wearkolombo.com
30/31B, 6th Lane, D.M Colombage Mw, Colombo 5
© 2023. All Rights Reserved to Wear Kolombo Pvt Ltd